Press Release – September 23, 2014

Go Pink this October!

The City of Milwaukee Turns Pink for Breast Cancer Awareness Month

October 1, 2014

1 in 8 women will be diagnosed with breast cancer in her lifetime.  Susan G. Komen® Southeast Wisconsin wants to help decrease that statistic by shining the spotlight on National Breast Cancer Awareness Month from October 4th through the 12th.

City in Pink is a reminder to stay vigilant in the fight for a breast cancer cure, raise awareness, pay tribute to survivors and remember those we have lost. Check out how companies are getting involved and what you, your building, company or neighborhood can do to go pink this October.

Want to see pink, Milwaukee?

Strategies for your company or organization to go pink:

  • Lighting up the exterior of your building
  • Lighting up lobbies and windows in the shape of a breast cancer ribbon
  • Electronic Reader Boards – using the internal electronic reader boards and or/tv screens and allow for Komen to place messaging about what we do in the community during that month.
  • Accenting the interior/exterior by putting in pink light bulbs
  • Decorating with pink flags, pink balloons
  • Decorating the windows with Komen breast cancer ribbons
  • Ask employees to wear Komen Pink Ribbons
  • Encourage staff to wear pink during specified day of the week during the entire month of October

Who else in Milwaukee is on board?

  • Kohl’s Department Stores
  • Manpower
  • Pettit Center
  • The Domes
  • The Wisconsin Center
  • Downtown Expressway
  • Chase Tower
  • Wisconsin Gas Building
  • Downtown Milwaukee Skywalk Network
  • The Marcus Hotels
  • The Hilton Milwaukee City Center, The Pfister Hotel, and the InterContinental Hotel
  • More coming in every day!

If you want to learn more about how you and your company can go pink this October and join the international movement please contact Nikki Panico at

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