SUSAN G. KOMEN® WISCONSIN TO PREMIER NEW ‘MORE THAN PINK WALK’ EVENT IN 2018

MILWAUKEE – JUNE 12, 2018 – Susan G. Komen Wisconsin announced today exciting changes to its annual fundraising walk this fall on Milwaukee’s Lakefront. The Komen organization has been hard at work on the next evolution in the history of its Race for the Cure® series, and residents of Southeast Wisconsin will be among the first in the country to experience it.

Komen Southeast Wisconsin is honored to have been selected as one of eight locations across the country to pilot test a new Susan G. Komen More Than Pink® WalkTM event. Along with a new name, the walk will include a fresh new look and experience focused on energizing the community around the lifesaving work Komen’s supporters make possible. The new approach is based on input from participants across the country, and by Komen’s own observations from years as the leader in breast cancer walks.

“Much of what our community has come to love about the Race will continue with our new More Than Pink Walk,” said Julie Gerber, event chair. “These changes are intended to enhance the experience and increase people’s connection to and understanding of our work beyond breast cancer awareness. Together, we are more than pink–a community of people who want to do more for research, more for our communities, more for those among us who are living with breast cancer – including metastatic breast cancer – and more action to get us to cures.”

One of the biggest differences is that the More Than Pink Walk will not have a run element, focusing instead on the walk, which reflects the vast majority of the event’s participants who historically walk, rather than run, during the event. The change is intended to create a greater sense of community among participants and will provide a more moving, personalized experience for all who attend.

More information is available here.