Susan G. Komen Wisconsin’s MORE THAN PINK Walk returns after successful first year


MILWAUKEE, Wis. (January 22, 2019) – Susan G. Komen Wisconsin is making a statewide change to its annual fundraiser series known as Race for the Cure® after a successful pilot event in Milwaukee in 2018. This year the events in Madison, Wausau and Milwaukee will be part of twenty-six locations across the country to launch the new nationwide program known as the MORE THAN PINK WalkTM.

In 2018, over 5,300 people participated in the inaugural Southeast Wisconsin MORE THAN PINK Walk in Milwaukee. It was the largest fundraising event for Komen Wisconsin and generated over $500,000 for the affiliate. This year’s Southeast Wisconsin MORE THAN PINK Walk will return to Henry Maier Festival Park, and includes a two mile route with picturesque views of Milwaukee’s lakefront. The day will offer a variety of family-friendly activities and a focus on Komen Wisconsin’s mission.

“Last year’s MORE THAN PINK Walk was truly an inspiring and humbling experience, especially as a survivor,” said Janet Wood, past MORE THAN PINK Walk participant. “The walk really pulled our community together and did a wonderful job of highlighting the lifesaving work Komen does right here in Wisconsin. I am excited for the event to return for a second year, and I encourage everyone to come out and walk with me on September 22.”

Read more about the Southeast Wisconsin MORE THAN PINK Walk here.