Susan G. Komen’s Central Wisconsin Race for the Cure becomes MORE THAN PINK Walk

MILWAUKEE, Wis. (January 22, 2019) – Susan G. Komen Wisconsin is making a statewide change to its annual fundraiser series known as Race for the Cure®. This year the events in Madison, Wausau and Milwaukee will be part of twenty-six locations across the country to launch the new nationwide program known as the MORE THAN PINK WalkTM.

The proceeds raised at the MORE THAN PINK Walk will fund cutting-edge research as well as provide financial support for breast health services and those with breast cancer through the Komen Wisconsin Breast Cancer Assistance Fund. The fund helps pay for services such as mammograms and clinical breast exams, as well as support services like childcare, insurance copays, rent, transportation and more.

“As a long-time Race for the Cure participant and breast cancer survivor, I could not be more thrilled with the changes Komen is making to this event,” said Ginger Nieuwenhuis, past Race for the Cure participant and fundraiser. “I know the MORE THAN PINK Walk will have a powerful impact on our local community, and I encourage everyone to come out and walk with me on August 11.”

Along with a new name, the walk will include a fresh new look and experience focused on energizing the community around the lifesaving work Komen’s supporters make possible.  This new approach is based on input from participants across the country, data from the pilot events in 2018 and by Komen’s own observations from years as the leader in breast cancer walks.

The 2019 Central Wisconsin MORE THAN PINK Walk, based in Wausau will take place at the 400 Block of Downtown Wausau. Participants will walk along the northern portion of the River’s Edge trail, offering picturesque views of the Wisconsin River.

Read more about 2019 Central Wisconsin MORE THAN PINK Walk here.