Susan G. Komen’s South Central Wisconsin Race for the Cure becomes MORE THAN PINK Walk

MILWAUKEE, Wis. (January 22, 2019) – Susan G. Komen Wisconsin is making a statewide change to its annual fundraiser series known as Race for the Cure®. This year the events in Madison, Wausau and Milwaukee will be part of twenty-six locations across the country to launch the new nationwide program known as the MORE THAN PINK WalkTM.

The proceeds raised at the MORE THAN PINK Walk will fund cutting-edge research as well as provide financial support for breast health services and those with breast cancer through the Komen Wisconsin Breast Cancer Assistance Fund. The fund helps pay for services such as mammograms and clinical breast exams, as well as support services like childcare, insurance copays, rent, transportation and more.

“As a cancer survivor and fundraiser for Komen Wisconsin, I am excited to see the refresh that is happening with this event,” said Rhonda Hilmershausen, past Race for the Cure participant. “Komen Wisconsin’s mission holds a special place in my heart, and I know the changes will strengthen the lifesaving work already happening in our communities.”

Along with a new name, the walk will include a fresh new look and experience focused on energizing the community around the lifesaving work Komen’s supporters make possible.  This new approach is based on input from participants across the country, data from the pilot events in 2018 and by Komen’s own observations from years as the leader in breast cancer walks.

In addition to the new event, the South Central Wisconsin MORE THAN PINK Walk, based in Madison will be returning to Willow Island at the Alliant Energy Center in 2019. The walk route will wind through picturesque ponds and willow trees while providing a stunning view of the downtown Madison skyline.

Read more about the MORE THAN PINK Walk here.